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Innovation in the Market Assurance of New Programmes will develop, evaluate and disseminate methods and techniques for the effective market assurance of new programmes. The purpose of the project is to support:

1. More efficacious course development and, therefore, reduced incidences of failure by HEIs to recruit viable cohorts of students

2. Improved financial sustainability in the sector due to a greater proportion of new courses achieving strong and sustained market appeal

3. A more collaborative approach between academics and other professionals (e.g. marketing, quality, HR) to new course development

4. Initiating networks of HE staff with common interests in course development

The outputs will be applicable to deans, subject leaders, academic course developers, and marketing, finance, quality and planning departments.

i-MAP Conference

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The i-MAP conference ran on the 17th November 2011 in London. Many thanks to all those who attended, we hope you found the event helpful and informative.

All conference documents will be made available to download over the coming days.

Click here to download the conference slides.

Project Updates

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i-MAP Conference presentations to be made available - 24/11/2011

All presentations from the i-MAP conference will be made available on the project website over the coming days. To access documents, click here.

i-MAP Conference details announced - 24/08/2011

The i-MAP Project Board has released details of a conference to be held in November to present the project results. For more information and to book your place, click here.

i-MAP Interim Report released - 11/02/2011

The i-MAP Project Board has released a summary report and initial findings to date of the i-MAP project. The document can be accessed here.

Click here to read all project updates.